Develop the media schedule under this objective.ĥ. To help plan an advertising campaign for the coming season, Flamingo's management team hired the advertising firm of Haskell & Johnson (HJ). After reviewing HJ’s recommendation, the Flamingo’s management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Case Problem 1 Planning An Advertising Campaign The Flamingo Grill is an upscale restaurant located in St. What do the ranges indicate about how sensitive the recommended solution is to HJ’s exposure rating coefficients?Ĥ. A discussion of the ranges for the objective function coefficients. And Bird Red Flamingo Novelty Yard Lawn Art Garden Ornaments, Garden Flamingo Decor, Adjustable Feet Length, Party Decor Supplier - Pack of 2 Patio. How would the total exposure change if an additional $10,000 were added to the advertising budget?ģ. Show the total exposure and indicate the total number of potential new customers reached.Ģ.
A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each medium. Include a discussion of the following items in your report:ġ.
#The flamingo grill case study free
In a meeting with Flamingo’s management team, HJ consultants provided the following information about the industry exposure effectiveness rating per ad, their estimate of the number of potential new customers reached per ad, and the cost for each ad:ĭevelop a model that can be used to determine the advertising budget allocation for the Flamingo Grill. Free Essays from Studymode Case Problem 1 Planning An Advertising Campaign The Flamingo Grill is an upscale restaurant located in St. The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The Flamingo Grill is an upscale restaurant located in St.
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